Designs Desk Blog

Is Your Logo Truly Timeless?

Take a long, hard look at your company’s current logo. Now, think of some companies that have been around 20 or more years. You know their logos because you have used their services and because their logo really has not changed much over the years. The question is, then, is the logo you currently have really the one that is going to carry your company over the next few decades? Is it time to create a logo that provides a better design or communicates better what your mission statement is? If so, turn to a logo design service.shutterstock_130609829

Determine What Your Message Is

Your logo is your brand image. It is one of the most recognizable components of your business. If your logo does not stand out and drive home your message, then no one will get it. The problem is, most logos have a small amount of space to provide a big message. It can be hard to create this on your own, even if you have a substantial marketing degree. Instead of doing that, turn to a company that can offer you custom logo design services.

Tips for Success

To make your custom logo design really work for you, the goal is to string together a few things.

  • Determine what your brand image is. It’s important to know what you want your designer to create based on what your message is.
  • Write down 20 words that describe your company. Talk about or think about colors that fit the company. Consider any type of design component that helps to bring your company’s service or product to the forefront.
  • Then, work closely with the professional logo design company to determine what your options are. Be ready to negotiate features and to talk about the various key components that matter to you.

The good news is that a custom logo design can really help your business to become a brand that people recognize more often. However, for this to happen, you have to ensure you are working with the best company to make this happen.

Logo Contests for Your Business: Why They Work

There are many reasons to use a logo design contest. For many companies, though, this is an interesting way for you to learn more about your company and what other people see it has. When you host a logo contest, realize that the process is not just about finding the right design. What is really the point is to draw attention to your company and get people to think about your brand. When this is done properly, you’ll find a wide range of benefits present.shutterstock_196849997

What Logo Design Contests Can Do

When you host a logo design contest, you open the door for people to share their thoughts and opinions with you. Don’t worry. In nearly all cases, this brings an opportunity for you to learn a great deal about what others think, but it tends to be a very positive experience. You can also get a better idea of what your small business needs to do to improve. Sometimes, this can be harsh, but it can help you to make better decisions about how to run your company so it better meets the customers’ needs.

Why do they work?

You could hire a professional logo designer to handle your project. In fact, even if you do host a logo contest, it pays to take this step as well. However, when you post a contest to your social media accounts and blog looking for a fun logo contest contestant, then you open the door to new opportunities and some pretty interesting options.

  • You get people involved in your company. They are learning about you. They want to know more – even if they do not plan to apply for the contest.
  • You get people to give you insight and valuable information about your product and about your company.
  • You learn what specific words or descriptors people feel best fit your company.

Even better, when you hire a team to help you with a logo design contest, you walk away with a great design and one that you can still change up as you need to. This can be a fun, engaging way to get people talking.

 

 

 

Is Crowdsourcing Logo Design Services Really Wise?

 

There are many things that people think when they think about the process of crowdsourcing. Some people mistakenly believe that this process means they lose all of their rights to make the final decision. They think that the professionals who are providing these services are not doing their homework or really professionals at all. Those mistakes could be costing you one of the best opportunities. The fact is, crowdsourcing design can often give your company the edge over others. This may be one of the best investments you make in your company and you don’t even know it.shutterstock_184742309

You Get to Set the Terms

One of the most important things to learn about crowdsourced graphic design is that you, as the project owner and the person setting up the opportunity, gets to truly set the terms. You should provide as much information as possible about what your needs are, what your expectations are, and what any limitations may be at the start of the project. By doing this you reduce the risk that you are not going to get what you want. And, you lay the groundwork to get ideas flowing for your company. When you use crowdsource graphic design services, you still are at the head of the process, making key decisions and, perhaps most importantly, providing what’s important.

You Get to Choose the Result

In addition to this, crowdsourcing design means that you remain in charge of the final opportunity. That means you choose what works for you and you can often get help making modifications if you need to do so. And, if you work with the right company in this project, you get even more. For example, the right logo design services actually guarantee your satisfaction. That means there is no risk for you involved.

When you choose to go with crowdsourcing logo design, remember that this is one of the most powerful steps you can take as a business owner to create something that is truly interesting and unique. You are working with true professionals and saving some time and money in the process as well. What could be better when there is no risk?

How to Effectively Crowdsource Logo Design

 

There are plenty of ways to get people to help you to build your business. One of the best ways for you to do so is to create a fun logo that gets people interested. What if you need a low cost way to do just that? What if you want a very creative person to offer you the next logo for your company? Crowdsourcing logo design is a real option and it can be one of the best ways for you to really create an impressive product without a lot of cost.shutterstock_75841924

How to Make Crowdsourcing Logo Design Work

In order for you to have a crowdsourced logo design that really wins people over, you do need to create a few specific requirements. You also need to be willing to work with people one on one. Here are some tips to help make it a success.

  • Be sure to communicate what your end goal is. What’s important here is for everyone who is working with you to understand what you want to be the focal point. What should your logo convey?
  • Next, use an online logo design service that is committed to helping you to make it a success. Quality customers service, fantastic freelancers, and a money back guarantee can really make this process more streamlined for you.
  • Finally, when you use crowdsourcing logo design services, commit to providing the time that the individual needs to work with you. That means being able to respond to questions, providing input, and really guiding the other person to know what your needs are.

There is no doubt that you can crowdsource logo design and walk away with exactly what you want – or even better, an incredible logo that really exceeds your expectations. However, for this to happen, you have to take the time to choose the right site or company to work with and then you need to work with the team that you hire to get the job done properly the first time. The good news is the entire process can be affordable, successful and even a lot of fun.

 

 

How to Choose a Color Scheme for Logo Designs

Color is a powerful tool. Did you know that colors help to create and maintain moods? Did you know that some colors are very powerful because they can create emotion? When it comes to designing a logo, a key part of the process will be to create a color scheme that is interesting and stands out. More importantly, it needs to communicate your company’s message clearly. Before you design to crowdsource logo design, think about color as a key component of the process. shutterstock_114259999

What Is the Psychology of Color?

As you work on your logo design, think about what colors are important to your business. One of the most important things for a company is to use colors that are essential to their company’s brand image. Even if you have colors that your company has used for a long time, it pays to consider the psychology behind those colors and what that can mean for your business’s logo design. Consider these tips on what colors can do.

  • If you choose blues, you’ll be creating a soothing scheme. These colors are best used for those who plant to treat injuries or to soothe tensions.
  • Yellow is a powerful color. It is thought to provide stimulation to the nerves and purify the body. It’s empowering and used in business logos that want to exude power.
  • Red is another stimulate and it can draw emotion out quickly. It’s an important one where you want to create a powerful statement.
  • Using orange in your color scheme can be helpful when you want to create a warm, positive energy. When you want to create colors that interest energy levels, choose this one.
  • Purple is about passion. When your company wants to have a passionate focus, choose this type of color in your brand.

Custom logo design should blend attitudes about color along with your brand’s image and needs. It is very important for you to choose a color scheme that works well to meet your company’s individual goals. That takes a lot of hard work and some patients to pull off. Try out different logos until you find one that works for your needs.

 

Don’t Waste Money: Invest in Logo Design Crowdsourcing Instead

Are you one of the many business owners that know it is time to upgrade your company’s logo but just haven’t gotten around to making it happen yet? It happens in even the best situations. One of the most common reasons for this, especially for small businesses, is because of a lack of funding. It is very common for a business owner to think that it is too expensive to hire a well talented professional to help them. The good news this is not the case. One of the best options for many companies is to crowdsource logo design. Once you learn what this can do for you, you may want to wish you knew about it sooner. shutterstock_93138058

How Does Crowdsourcing Logo Design Work?

Crowdsourced logo design is the process of creating a project and then allowing skilled professionals help to make it possible. For example, you know you need a new logo design for your company. You have some ideas but you want to take things further, without investing in a large marketing firm that would charge too much. How can you crowdsource logo design in these cases?

  1. Post your project at the site. This allows you to quickly and easily have access to the tools you need. You answer some questions to give the professionals some idea of what you are looking for.
  2. Then, you begin to see professionals creating a logo for you. It is a very straightforward and effective manner for you to get plenty of options to consider. You’ll be working with the true pros you desire here.
  3. Then, you choose the one that fits your needs the best. You get what you need and you get to choose what works for you.

When you crowdsource logo design, you still get to be as active in the process as you would like to be, but you do not have to invest too much time in the wrong person for the job. You are working with professionals, but you are paying much less. For many business owners, this is the perfect solution to getting a fresh logo that best meets their needs.

 

 

 

How Often Should You Update Your Business Logo?

Your business logo is one of the most important parts of your business. You use it on everything you use to interact with your customers, vendors, and even business partners with and, for that reason, it is one of the best investments you can make. However, many businesses fail in this area because they don’t know it is time to update their logo. If you are ready to make an upgrade, work with a professional logo designer to make it possible. If you are not sure if you need to consider a redesign, consider these helpful tips. shutterstock_145835411

#1: Is your logo outdated?

If your logo no longer helps you communicate what is important about your business to your customers, it is time to make a change. Does it still represent what your company’s image is? Does it help you to create a truly positive impression? If not, it may be time for you to consider an update.

#2: How a contest and see what others think

You can always host a logo design competition and find out what your current customers and clients think about your existing logo as well as what a new one should look like. You can add stipulations that you may change the winning logo to something more fitting. The goal here is to get ideas and to source customer perception.

#3: Do you want to change up what people think of your company?

One of the best reasons to make an upgrade to your logo is because you want to change your brand image. Do you want to change your mission statement or how you interact with customers? Perhaps you want to give your consumers a bit more information about what you stand for and believe in as a company. A new logo can do that.

Custom logo design from a professional logo design company can help to make this possible. The key is to look at your current logo and ask yourself if this image still represents your company and what your company means today like it did when you first created it. In many cases, an upgrade can breathe new life into a company.

Be Versatile with Your Logo: Sometimes, Changing It Up Helps

Is your company struggling with its brand? Brand imaging is one of the newer terms you may be hearing in regards to marketing both online and offline. Branding your company is the process of creating a very specific image in the minds of your customers. What do you want your customers to think when they see or hear about your company? Sometimes, your brand image can be hard to understand or it may be changing. When it is, it may be time to work with a logo design company to create a new logo that helps change things up. shutterstock_218846266

Be Shocking or Dramatic

Whether you host a graphic design contest to really get people interested in your company or you work with a company to do the work for you, one thing that can happen when you choose a quality logo is to make a dramatic change. That means that you will definitely create interest and get people talking. When you shock them, they do a double take, come back to your company and then offer you new information or input. They interact with you again.

Use a New Logo to Create a New Image

When you want to change what people think of your company, alter your mission statement, or create a brand new attitude for your organization, make sure your logo is dynamic. Often times, customers do not think twice about the changes you make within your company. They do not hear about them. However, they do learn about your company’s changes when your logo is significantly different and interesting. All of a sudden, something is different. They want to know why. If you plan to make big changes in your company’s goals, target customer or marketing message, create a new logo to fit it.

Work with your logo design company to find a way to create something that is very much unique. Be interesting. Stand out with your logo. Make a bold leap so that people take notice of what you are and what you are changing. Doing this can breathe fresh life into your company and help your marketing to be more effective.

 

 

5 Graphic Design Crowdsourcing Mistakes You’re Making

You have decided to obtain design crowdsource services to create your company’s logo. That’s fantastic! It is one of the best tools available to all types of businesses when they want to create something that is truly memorable and unique. Yet, this is only possible when you invest in the right services and, perhaps even more important, create the best project. These tips can help you to excel. shutterstock_173113388

  1. If you need crowdsourced graphic design your first step should be to find a well respected online platform with ample professionals who can help you to complete this project. The key here is to choose an organization that has the power to really deliver.
  2. It’s up to you to give information. Design crowdsource services are not effective when you do not communicate what your expectations and needs are. Be thorough.
  3. Always be willing to let people be creative. Sometimes, the very best finished products are those that you never thought would work in the first place. By providing the designer with the ability to really be unique, you get a stand out piece.
  4. Be specific about limitations. Sometimes, companies do not want a specific color used. They may not want something that really stands out or uses any type of symbol. The goal here is for you to make the designer aware of these limitations before you get started.
  5. Always be ready to be impressed. When you use crowdsourced graphic design, you are going to get some very impressive work from those who are doing the job for you. If you have done your part in ensuring they have the information they need, then you can count on some impressive results.

Take the time to discuss all of your needs with the design crowdsource service to ensure you get the very best results possible. When you do this, you ensure that you are getting your money’s worth and you are able to walk away with something that is truly impressive. The more time you put into the project at the start, the more likely you will be impressed down the road.

3 Things to Look for in a Business Logo Design Company

When it comes to logo design, it’s a big investment. Not only do you have to pay for the actual process – and ensure that it is affordable, but you also are taking a risk in terms of your company’s branding. The right business logo design company needs to provide you with a range of benefits and features to give you the confidence to achieve your goals. Before you choose a company to work with, it’s important to know what they can offer to you. shutterstock_286666985

#1:  They offer recommendations

While it is important for you to work with a company that can do all of the work for you, you also need to ensure that they can help you to make the right decision. For example, you may want to hand over your need to a professional and hope that it is good enough. However, you want to be sure that the professional logo design service is going to provide you with recommendations and then allow you to help guide the final decision.

#2: They offer versatility

From logo design contests to having you work with a variety of people who have a wide range of skills, the goal here is to ensure the person you are working with has the talent and creativity to deliver. You need someone that works for you, but your needs are going to be significantly different than the net persons’.

#3: You need a money back guarantee

It takes a lot of hard work to create a winning logo. Yet, there are times when you may not be able to find the product you want. On the other hand, you may want the confidence to know that if something does not go well, you have the ability to protect your investment.

Take the time to learn as much as you can about the company you hire. Professional logo design is not about a simple solution, but rather a combined effort with the right people to create a logo that is going to help your company to stand out in the right manner.